ABRA

“I really wanted to start off with an attitude of confidence as opposed to the heartbroken stuff people are used to — that sad girl shit. It’s time to regain your self-esteem and know who you are”

Have you ever met someone who you cannot quite place into one category of— well, anything? This is essentially the case with the next artist. Is her musical style Synthpop, Electronic Freestyle, Alternative R&B, or Indie pop?  It is either none of these, or all of these, nevertheless, being unable to be labeled or categorized is typically what sets the truly special people apart from the norm, allowing their true charm to freely flow. Without further ado, today’s segment will be featuring the magic that is ABRA! Born in Queens, New York, to a family of missionaries, ABRA spent her early years in London, where her parents built the church they would ultimately work in. Her introduction to singing came from this very church, where she sang on the praise and worship team. After London, her family settled into the suburbs of Gwinnett County outside Atlanta. “When you move a lot like that, you’re always seen as the new kid,” she said. “I have a deep sense of non-belonging.” Music clearly became the one constant in a world of continuous change, which allowed her to perfect the craft that she is now known for.

At age 14, having settled down in Atlanta, ABRA began playing the guitar, which led to the eventual uploading of her acoustic covers of popular rap songs to YouTube. From here, it was as they say “history”, as she was discovered by Awful Records founder and rapper, Father, who was intrigued by her covers, who encouraged her to make her own original music, which would later lead to ABRA joining the label in 2014. With a wide range of vocal abilities, ABRA’S debut EP, BLQ Velvet contained tracks with a completely smooth 90’s R&B vibe, leaving its follow-up album, Rose, with an even greater rewind in time, encompassing an early 80’s Pop and Electronic Freestyle. All the same, her latest project Princess, released in 2016, combines the best of both albums, playing on the soulful ambiances of BLQ Velvet, and the playfulness of Rose. Most artists (whether musically inclined, or not) can attest to the fact that there is much positive inspiration that can come from pain and despair, and ABRA, as a creative is no different here. “When I started out, I had a lot of pain on my chest and a lot of bitterness. BLQ Velvet was [a way] to make myself feel better. It was a really cathartic project. Ever since then, I’ve had a lot less spite-fueled successes.” In Princess, listeners can hear the shift in lyrics, as they give off more of an enlightened, positive mood, in comparison to her previous two albums, which have been more on the morose and vulnerable side. It is more than apparent that ABRA was in a place of happiness as she created this project, as she goes as far as to say that, “I really wanted to start off with an attitude of confidence as opposed to the heartbroken stuff people are used to — that sad girl shit. It’s time to regain your self-esteem and know who you are.” I couldn’t agree more. Now, if you’re looking for an artist who cannot be placed in a box of a specific style, because she literally has all the style in the world, ABRA is the artist to give a shot.

Apple Music | Spotify

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