I had a dream that great rappers, and even great lyricists would come together in one single label, and create a worthwhile sound, so that their music could be judged not by the catchiness of the beats, but the content of their words. I think Martin would be proud of that intro, and even prouder of the record label that has taken major steps in realizing this dream: Dreamville Records. The label, established by J. Cole and his manager Ibrahim Hamad, is comprised of. Cole himself, BAS, COZ, Earthgang, J.I.D, Lute, Ari, and Omen, all of who are considerably talented on their own. Earthgang, the duo most recently signed to Dreamville are currently touring, and opening for Cole on his KOD Tour, exposing the general masses to their unique style.
Of course, it goes without saying that those who follow underground rising stars already knew about all of these label-members before their signage, but, it’s good that every new signee will now be getting the marketing shine necessary to spread the knowledge of their music to those who limit themselves to whatever is on the radio. For the longest, whenever someone would dare utter that “Hip-Hop is dead”, the typical response would be, “Nah man, we got Cole and Kendrick!” As the adage goes, knowledge is power, and now you have a few more nuggets of knowledge to aid in Hip-Hop’s defense.